An elegant sticker redesign for renowned Canadian company, ROOT44 that shows the symbiotic relationships between oak trees and truffles. The eye catching red streak leads down to the company logo and website. Wrapping round is the tagline “World's Finest Truffles” showing the specialty and quality of the products. To balance the tagline is 2 dots and a curved line resembling a smiley face that resonates joy with viewers. The background is the pattern inside a shaved truffle tying back to truffle products.